We certainly don't claim to be able to control what they write but good working relationships provide some influence, and assist us in generating wider publicity for our clients. Close contact needs to be maintained with the publications to take advantage of the features that they schedule from time to time, that are relevant to our clients' business. We strive to make optimum use of testimonials from our clients' customers who can relay their positive experiences with the products, whether they are farmers, agronomists or resellers. Farmers, in particular, are very interested in reading about what other farmers are doing, and because of this publications are willing to run such stories. Doing these stories well involves getting on to the farm or the reseller outlet, winning the confidence of the customer which leads to good comment, and providing the publications with photographs. We handle our own photography and in doing so build up a library of shots that will often be very useful to you in other areas.